What is the project about?

This mass participation project aimed to have many people spend a few days carrying out an exercise designed to boost their happiness. Because emotions are contagious, it was hoped that their increased satisfaction would pass to those around them and help cheer up the world!

The project took place between Monday 3rd – Friday 7th August 2009 and was conducted by psychologist Richard Wiseman (the University of Hertfordshire and author of 59 Seconds: Think a Little, Change a Lot).